![](https://e27.co/wp-content/uploads/2022/06/osbiome_startup_profile.jpg)
OSbiome co-founder Dr Maria Corlianò (left) and Ian Chong
This text was first printed on June 3, 2022.
Past the COVID-19 pandemic, there’s a seemingly easy however consequential well being drawback that our neighborhood is coping with –that may truly be prevented with a easy weight-reduction plan or way of life change. Nonetheless, there’s not sufficient consideration given to those points, based on OSbiome Co-Founder & CEO Ian Chong.
“Yearly, about 25 million individuals die globally as a result of persistent situations which might be preventable with easy weight-reduction plan or way of life adjustments. That’s yearly. For context, COVID-19 amounted to about six million deaths cumulative. Why aren’t we dealing with lifestyle-related deaths with the identical urgency?” he asks in an e mail interview with e27.
By way of his interplay with clients at OSbiome and his earlier firm, Chong found that this abandonment appears to be fuelled by two causes.
“We have now a conflicted relationship between having good well being and cash. Well being usually comes with a better price ticket with salads being costlier than quick meals, or requires sacrifice for us to be extra ‘profitable’ by working time beyond regulation [and implementing] the #hustlelife, sacrificing sleep,” he says.
Along with that, he provides that clients are “overloaded with overly generic data of what’s wholesome” by chasing the subsequent superfood or getting on the subsequent hyped health class.
Because of this OSbiome supplies clients with bespoke way of life and weight-reduction plan suggestions generated from extremely complicated algorithms, right into a type of enjoyable, gamified & bite-sized ‘quests’ that they’ll simply combine into their each day lives. These duties are generated by normalising knowledge factors from 1000’s of peer-reviewed medical trials, layering them with localised inhabitants references and making them extremely personalised.
The corporate’s answer included the supply of a intestine well being take a look at package that helps clients simply study in regards to the weight-reduction plan and way of life adjustments that they should carry out. With this, OSbiome goals to create a 5 per cent influence globally and full a mission to assist save 1.5 million lives yearly.
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“Since we began, we’ve got been in a position to purchase our preliminary group of consumers who’ve been superb in serving to us form the product and our bio-AI. By way of machine studying, found proprietary bio-signatures throughout the native inhabitants on what a wholesome profile is as a benchmark,” Chong says.
It has additionally achieved different milestones reminiscent of constructing out and upgrading its utility to permit clients to trace a large myriad of wellness actions reminiscent of sleep and water consumption. However some of the thrilling milestones that the corporate is attaining is its foray into the Web3 house.
Introducing health-to-earn
In discovering how the addition of Web3 components of their service could make a distinction, OSbiome learns that its worth lies inside its capability to encourage customers via rewards. For Chong, this implies they’ll lastly re-align the path of well being and cash –the problem that he has talked about because the background of the issue that OSbiome is attempting to resolve.
“Web3 is the proper platform for bringing our imaginative and prescient to fruition. The power to reward the members throughout the ecosystem for taking part will lastly re-align the instructions of well being and cash. Customers can now be rewarded for finishing duties reminiscent of recording their habits and finishing their well being quests,” he says.
“Tangible incentives are actually fully aligned with their well being and wellness [goals]. The more healthy you’re, the extra incentives you possibly can obtain. We firmly consider that this dynamic will full reimagine our relationship with well being and produce adoption of our platform into hypergrowth. Different latest tasks just like our health-to-earn mannequin had proven actual potential in impacting optimistic change in individuals’s existence.”
OSbiome launches its first 3D NFT assortment Ome | Pioneer Technology in Might, made from 8,888 distinctive Omes. The characters can have “cute traits which might be hand-sculpted” by up-and-coming Singaporean 3D artist @ningthebun.
“The aim of this assortment is to collect like-minded individuals throughout the ecosystem who consider in our imaginative and prescient and would wish to assist us actualise it. We’re primarily getting publicity via grassroots thought leaders within the blockchain house, influencers and communities for now and the curiosity has been actually optimistic. What’s distinctive about this assortment is that the utility is deep. House owners of those Omes can unlock particular incomes charges for finishing quests, hire them to different gamers, obtain future airdrops for tokens and be the primary to entry the latest options,” Chong elaborates.
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In direction of the long run
The story of OSbiome started when Chong and Dr Corlianò met within the enterprise accelerator programme Entrepreneur First. The co-founders had very totally different backgrounds that appeared to enhance nicely with their work at OSbiome.
“Maria left academia within the pursuit of utilising her award-winning experience within the discipline of intestine microbiology on creating options to assist individuals. I had not too long ago exited an actual meals e-commerce enterprise leaping in a single day from baking in a kitchen to constructing our bio-AI,” Chong explains.
“We met different potential companions through the programme, however immediately knew we wanted to start out one thing collectively once we realised our imaginative and prescient for the long run is eerily comparable –a world the place well being is personalised and accessible to all. Since then, we’ve progressed from working the corporate from her condominium to now our workplace with a rockstar crew who’re deeply enthusiastic about their craft and invested in our imaginative and prescient as nicely,” he continues.
The corporate is presently run by a distant crew of 10 individuals which might be primarily based in SEA, Europe, and India. It has additionally raised pre-seed funding from totally different establishments and angel traders alike.
“We have now been very lucky to have obtained the belief from each establishments reminiscent of Entrepreneur First and Subsequent Humanity Ventures and angel traders alike. Enjoyable truth, our angels had been our clients as nicely!” Chong says.
With the help of its crew and traders, OSbiome is able to run the subsequent components of its plan. Along with working its Ome NFT tasks and bringing its health-to-earn mannequin to life, it’s also wanting ahead to partnering with nationwide healthcare initiatives within the area to advertise wholesome dwelling and persistent sickness prevention.
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Picture Credit score: OSbiome
The submit How OSbiome plans to use the health-to-earn concept to encourage healthier lifestyle appeared first on e27.