At e27, we’re dedicated to cultivating modern minds and offering a platform the place extraordinary people can share their distinctive insights and experience. Our Contributor Programme is designed to be a portal that invitations passionate voices to take part in vibrant discussions round entrepreneurship, expertise, and innovation.
Every week, we current a meticulously curated assortment of articles from our esteemed neighborhood. These articles, exploring all the things from evolving tendencies to in-depth trade evaluation and revolutionary ideas, are assured to develop your understanding and ignite your curiosity. Be a part of us on this trade of concepts and information.
Tried-and-tested marketing strategies for startups across all stages in Singapore
“After I led foodpanda’s advertising and marketing in its early stage, I used to be tasked with growing the model’s gross sales with a restricted funds. Taking inspiration from Tripadvisor’s and MICHELIN’s eye-catching window stickers, my group and I deliberate and executed a branding marketing campaign the place we elevated the visibility of the foodpanda model brand via different companies’ storefronts, riders’ jackets and baggage, and DBS Financial institution-owned ATMs in Singapore.”
OtterHalf’s Founder, Cassandra Ong’s article explores the essential phases of selling technique improvement for startups and mature manufacturers. It highlights the effectiveness of name partnerships within the early phases, the position of selling analytics for buyer acquisition throughout development phases, and the significance of Consumer Generated Content material (UGC) to keep up competitiveness within the mature stage. Examples from foodpanda, Chope, and Tripadvisor illustrate the implementation of those methods.
In the age of AI, which human skills increasingly stand out?
“Prefer it or not, AI is sort of a genie that’s out of the bottle and inconceivable to place again. Will probably be an enormous a part of our lives- from healthcare to banking, from transportation to education- and its affect is prone to develop within the coming years.”
Fundomni’s Founder, Daniel Tan’s article discusses the pervasive use of AI and automation, their potential to interchange 85 million jobs worldwide by 2025, and the utility of AI instruments like ChatGPT in saving professionals’ time. Demonstrating the utility of assorted AI instruments in acquiring info and acknowledging their limitations and the necessity for human intervention and double-checking, the article highlights the significance of human abilities reminiscent of widespread sense, emotional intelligence, and creativity within the period of AI.
How Society Pass is revolutionising customer loyalty in Asia Pacific’s fast-paced business landscape
“Inspiration for Society Cross got here from recognising a big hole available in the market – the absence of a universally accepted, open-loop loyalty platform serving shoppers and retailers all through Southeast Asia. Nguyen noticed a possibility to create a seamless rewards expertise that transcends geographical limitations, offering a unified platform for customers throughout the area.”
Journalist Surabhi Pandey’s article explores the rise of Society Cross, a unified loyalty platform concentrating on a market hole in Southeast Asia. Based by Dennis Nguyen, Society Cross focuses on buyer engagement, fostering merchant-consumer relationships, and lowering acquisition prices.
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Should ChatGPT chat with your customers?
“Since ChatGPT has changed Blockchain and Web3 as essentially the most talked-about matters, abruptly, the web is filled with AI consultants. Nevertheless, AI is a fancy matter and a instrument that must be used within the appropriate approach. Additionally, AI is just not new, however the rise of computing energy has made AI rather more broadly out there, usable, and highly effective.”
Govt Chair of Chmiel International Advisory, Georg Chmiel, displays on his experiences with early chatbots in the true property and automotive industries and their evolution to extra superior kinds like ChatGPT. His article recognises the productivity-enhancing advantages of AI however gives insights about dangers reminiscent of fabricated info, emotional volatility, inherent biases, and privateness points. He advocates for the managed and controlled use of AI to maximise its potential whereas mitigating dangers.
Achieving a communal goal: How digital tools are changing the game for the Malaysian sporting experience
“As with many different industries, digitising the a number of touchpoints in sports activities will open up a myriad of alternatives, beginning with a extra related sports activities ecosystem that brings all of the totally different stakeholders collectively, from informal sporting followers and small institutions to skilled athletes and bigger sporting organisations. “
Group CEO of AFA, Raymond Hng’s article discusses the challenges of organising sports activities actions in Malaysia, reminiscent of discovering appropriate, out there amenities and coordinating members’ schedules. To resolve these issues, the creator and buddies created the AFA Sports activities app, which consolidates info on sporting amenities and permits for straightforward reserving. Hng predicts digitisation in sports activities will enhance Malaysia’s digital financial system, join numerous stakeholders, and create alternatives for brand spanking new markets and companies.
Data-driven healing: The potential of analytics and AI in advancing mental health
“AI is an incredible instrument when added to the healthcare toolbox, however not a silver bullet at its present stage of improvement. It’s strongest when mixed with different applied sciences for a extra complete and sensible resolution.”
Kitty Lee’s article explores AI’s potential in psychological well being, highlighting advantages like precision in analysis, combining bodily and psychological well-being, and fast price financial savings. Nevertheless, challenges persist, reminiscent of the necessity for collaboration amongst technologists, medical practitioners, and financiers and the dearth of frameworks to guage AI’s efficacy in healthcare. Regardless of these boundaries, the creator emphasises AI’s position as a robust, transformative instrument within the healthcare sector.
Striking the right balance: Financial health, talent retention, and business growth
“To take care of a fragile steadiness between expertise acquisition and monetary stability, thorough monetary planning and evaluation are important. This includes contemplating totally different eventualities, price administration methods, and the influence of wage modifications on profitability. This evaluation also needs to be strong and versatile, permitting for fast changes as wanted.”
Paloe’s Neighborhood Improvement Supervisor, Benjamin Wong’s article explores the financial challenges Singapore faces, together with wage inflation and expertise shortages amidst a slowing financial system and the looming menace of a world recession.
Emphasising the significance of thorough monetary planning and evaluation for companies to steadiness expertise acquisition and monetary stability, the article additionally discusses outsourcing as a strategic response to those challenges, highlighting its advantages and potential dangers. Regardless of market uncertainties, it underscores the supply of efficient instruments and methods for companies to adapt and thrive within the face of uncertainty.
Startups don’t need PR agencies, sirius-ly?
“For sure, having a PR company to deal with the picture and publicity aspect of your small business is a comfort that not many leaders leverage. Everybody is aware of that the corporate’s picture could make or break a enterprise – so what’s the hurt in making certain that you just’ve obtained your self coated if something goes fallacious?”
PR Maestro and CEO of iOli Comms Yan Lim’s article discusses the significance of public relations (PR) companies for startups, highlighting the important thing roles they play in disaster administration, model picture enhancement, and networking.
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Leveraging blockchain: A new era for small business innovation
“Companies of all sizes would do effectively to start out utilizing blockchain expertise instantly, whether or not to broaden their cost choices or to reassure prospects that their info is saved in an immutable file. It is a good way for enterprise homeowners to extend the protection and effectivity of their operations.”
Converco’s Founder and CEO, Moch Akbar Azzihad M’s article highlights the advantages of blockchain expertise for small companies, together with the acceptance of cryptocurrency funds, cost-effective, safe cloud storage, use of sensible contracts, and capital elevating via Preliminary Token Choices (ITOs). It emphasises that blockchain isn’t only for main companies however can improve operations, customer support, and safety for companies of all sizes, together with conventional brick-and-mortar ones.
How startups can help solve Indonesia’s environmental crisis
“It is very important word {that a} startup’s cooperation devoted to state targets may help a startup develop. Assist for presidency initiatives may cause a mirror impact and convey investments geared toward additional cooperation.”
IVITECH’s Co-Founder, Artem Moskalev, discusses how startups are tackling Indonesia’s environmental disaster, specializing in air air pollution in Jakarta. Firms like Algenesis, Paboco, CarbonEthics, and IVITECH are creating eco-friendly options, starting from biodegradable supplies to electrical bikes. Regardless of societal and infrastructural challenges, these efforts are encouraging public-private partnerships and fostering complete ecological initiatives.
Embracing AI in education: Expanding horizons for students
“Resistance is likely to be a pure response, however progress is inevitable. Organisations should champion how AI may help college students in order that faculties and universities can embrace this expertise with a extra progressive perspective. This process could also be barely afield of their core product advertising and marketing, but it surely’s one which have to be performed.”
Hazel Hernandez’s article explores the contentious debate surrounding using AI within the training sector. Whereas some lecturers worry that AI, notably generative AI, may promote plagiarism and undermine academic integrity, others view it as a revolutionary instrument for studying.
The article cites numerous situations of AI software in training, reminiscent of Canva’s AI-driven design options, Anthology’s course-building instruments powered by generative AI, and OpenAI’s ChatGPT for analysis and brainstorming. It argues that quite than resisting AI, educators ought to embrace its potential to reinforce personalisation, comprehension, and effectivity in studying.
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