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AnyMind Group Chief Industrial Officer and co-founder Otohiko Kozutsumi
In March, after some delays, AnyMind Group lastly completed its IPO and listing on the Tokyo Inventory Alternate Development Market.
It issued 885,300 shares with a further overallotment possibility and related providing of 403,400 shares with a secondary public providing of 1,804,200 shares at a worth to the general public of JPY1,000 (US$7.41) per share. The Singapore-born firm intends to make use of the proceeds to put money into expertise growth and broaden its footprint.
As with all Southeast Asian tech startups which were publicly listed, we wish to be taught extra concerning the journey of AnyMind Group–how they get right here and the place they’re going. Most significantly, as expectations for tech startups to construct a sustainable enterprise heightened, we really feel the urgency to be taught from fellow startups on how they make their income and obtain success.
So we sit down with AnyMind Group Chief Industrial Officer and co-founder Otohiko Kozutsumi to grasp extra concerning the firm’s enterprise mannequin. We uncover the necessary roles performed by M&A, worldwide growth, and human assets of their journey.
A 3-pronged enterprise mannequin
Based in 2016, AnyMind Group builds a commerce infrastructure that features every little thing from model identification, manufacturing, communications, and even logistics, with a robust emphasis on cross-border companies.
At present run by a staff of greater than 1,300 employees, the corporate operates in 13 markets in Larger Southeast Asia, Japan, and even so far as India. These markets contribute to 53 per cent of its worldwide income, with the corporate making a income of greater than JPY24 billion (US$178 million), a 54 per cent income CAGR (from 2017 to 2022).
Whereas the corporate’s largest staff is in Japan with 350 staff, Kozutsumi names Thailand as AnyMind Group’s largest market with 275 staff.
Additionally Learn: Ecosystem Roundup: Startups share valuable 2022 lessons; AnyMind delays IPO
The corporate operates three enterprise strains:
Advertising
Contributing 53 per cent of AnyMind Group’s income, this phase is represented by platforms AnyTag and AnyDigital.
D2C and e-commerce
Represented via platforms akin to AnyFactory, AnyX, and AnyLogi, this phase contributes 12 per cent to AnyMind Group’s income.
Companion Development
Regardless of being comparatively new, this phase contributes 35 per cent of AnyMind Group’s income.
“We targeted on the advertising aspect of the enterprise since our founding in 2016, then we broaden to e-commerce and D2C-related companies,” Kozutsumi explains. He additional elaborates how the D2C and e-commerce enterprise line has grown “actually dramatically” because it began two years in the past, similar to the Companion Development enterprise line that was began in 2018.
Additionally Learn: Afternoon News Roundup: Singaporean tech entertainment firm AnyMind raises US$26.4M Series B
Human useful resource as keys to profitability
In FY2022, AnyMind Group recorded an working revenue of JPY30 million (US$223,000). Throughout the interview, Kozutsumi explains all of the elements that helped the corporate obtain this quantity, regardless of an working lack of JPY213 million (US$1.5 million) in FY2021.
“As you may see, all of those enterprise fashions are B2B in nature … It means we don’t want to take a position rather a lot for the consumer acquisitions like B2C enterprise. So, the necessary level is that we’ve got a strict finances management system. We should always obtain the goal, however on the identical time, prices also needs to be maintained in fairly a great way,” he says.
Human useful resource performs a key position within the firm’s efficiency. To assist meet inside KPIs, AnyMind Group invests in coaching their staff, in order that they’ll improve productiveness successfully. Based on Kozutsumi, value effectivity and productiveness are the the reason why the corporate is ready to obtain profitability with none layoffs.
Along with these two elements, in July 2022, AnyMind Group additionally raised US$29.4 million in Collection D funding to help its enterprise.
Bringing expertise onboard
Worldwide growth performs an necessary position in rising AnyMind Group’s enterprise, and the corporate is ready to obtain this by buying firms that have already got a robust presence out there they’re aiming for. By far, they’ve acquired a complete of seven firms.
Some examples of acquisitions that AnyMind Group has performed previously embrace MoIndy Digital in Thailand and POKKT in India.
By buying these firms, along with increasing its geographical attain, AnyMind Group additionally launched its companies into these markets.
Additionally Learn: AnyMind Group closes Series B funding at a total of US$21M
“After we enter India, they had been solely doing digital advertising enterprise, so we introduced our influencer advertising platform to the market,” Kozutsumi says.
As soon as an organization was acquired by AnyMind Group, its founders then entered the group’s administration staff and have become nation managers for the promote it operates in. For this reason M&A additionally performs an necessary position within the group’s human useful resource facet.
“By the M&A, we’re capable of invite very gifted and dedicated founders to AnyMind. That approach, we will construct a really sturdy administration staff,” Kozutsumi says.
For this reason, when contemplating an acquisition of an organization, the founders are one of many first issues that the group considers. “The tradition match is … tremendous necessary,” Kozutsumi stresses.
The CCO additionally mentions that the group is about to do extra acquisitions sooner or later.
This yr, after the IPO, AnyMind Group goals to deal with rising its revenue by rising its D2C and e-commerce enterprise extra aggressively.
“There’s additionally the long-term risk of increasing exterior of Asia as effectively,” Kozutsumi closes.
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Picture Credit score: AnyMind Group
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